World Sauna Forum

World Sauna Forum 2026 is an international sauna and wellness event bringing together sauna professionals and enthusiasts from around the world in Jyväskylä.

World Sauna Forum 2026 takes place 9–11 June 2026 in Jyväskylä, Finland, bringing together the global sauna community for three inspiring days of networking, learning, wellbeing, and authentic Finnish sauna experiences. The event gathers sauna professionals, wellness experts, researchers, businesses, media representatives, tourism operators, and sauna enthusiasts from dozens of countries. This year’s theme, “Happiness,” explores the connection between sauna culture, wellbeing, human connection, and quality of life. Through talks, discussions, and immersive experiences, participants will discover different perspectives on happiness inspired by Finnish sauna traditions and modern wellness thinking. The programme includes keynote speeches and seminars by sauna and wellness experts, international networking and matchmaking opportunities, the Sauna & Wellness Market, Pop-up Sauna Village, sauna workshops and experiences, wellness activities, and curated pre- and post-tours across Finland. Participants will also have the opportunity to experience authentic Finnish sauna culture in the World Sauna Region of Jyväskylä. Whether you are a sauna professional, wellness entrepreneur, tourism operator, researcher, media representative, or sauna enthusiast, World Sauna Forum offers a unique opportunity to connect, learn, and experience the best of Finnish sauna culture.